Case Study - Size?, Milan

Project data

  • Customer
  • JD Sports Fashion Plc
  • Value
  • €250,000
  • Area
  • 350 sq m
  • Programme duration
  • 4 weeks
  • Completion date
  • December 2014
  • Project Manager
  • Sarah Trianni
  • Architect
  • JD Sports Fashion Plc
  • Quantity Surveyor
  • Smart Jones


ISG was awarded the fit out of the new ‘Size?’ store for the leading retailer and distributor of branded sportswear and fashionwear – JD Sports in Milan. ISG has a further two Size? projects in France and Rome, scheduled for completion in 2015.

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The project

In December 2014 ISG fitted out a 350 sq m project comprising the transformation of JD Sports retail space into a new vibrant retail concept. This entailed the redesign of the sales floor area, the refurbishment of existing floors and ceilings and the update of the mechanical and electrical systems. ISG also renovated the existing back of house and staff areas – installing new fixtures and fittings where required.